Finding Balance: Christina Almén’s Journey with CBD. . . Empowered by Wellness and Spreading Knowledge
In the idyllic countryside of Sweden, Christina Almén resides on a serene property with her husband and their vivacious 11-year-old daughter. She operates a small country farm with chickens, pigs, horses, and lots of different local vegetables. Christina’s path to this tranquil life was far from a straight one. Marked by diverse careers as a teacher, welder, and even a truck driver, it was an unfortunate back injury brought her endeavors to a halt, with doctors even cautioning her against the prospect of having children. Says Christina, “I had tried like every alternative that I can find, uh, also the usual way, doctors medicine and stuff like that. And it didn’t work at all.” Frustrated and desperate, Christina embarked on a quest for relief, leading her to discover the potential benefits of CBD oil.
Despite initial concerns over its association with marijuana, which remains illegal in Sweden, Christina decided to give CBD oil a chance. The journey began with skepticism as she found the oil to be expensive and unpleasant tasting. Christine remembers, “Yeah, it tasted awful, my daughter wouldn’t take it, even the dog wouldn’t eat it. But I was desperate for relief so I just swallowed it. And it worked!”
Although she continued to get good results, the CBD oil Christina she was using proved inconsistent, sometimes containing sediment. Upon contacting the company, she was dismissively informed that this was “normal.” Dissatisfied with this response, Christina’s fortunes changed when a friend introduced her to a new enterprise named Liv Labs, just commencing its operations within the European Union. Intrigued by the company’s commitment to scientific excellence and product quality, including the inclusion of a Certificate of Authenticity with every bottle, Christina attended a meeting in Stockholm.
Impressed by the company’s transparency and rigorous testing procedures, Christina felt reassured, knowing that she and her husband, who worked for a power company with a strict zero-tolerance policy towards THC, would not risk their livelihoods due to potential traces of THC in the products. Moreover, the taste of the new drops was an unexpected delight, remembers Christina, “ My daughter was the first one to try Platinum, and she said it tastes like candy!”
Embracing a newfound appreciation for the hemp industry, Christina delved into the subject, avidly researching the various uses of the versatile hemp plant. She uncovered its potential in manufacturing, livestock farming, and as an ideal bedding material for her beloved chickens on the farm. Passionate about educating others and debunking misconceptions surrounding cannabis, hemp, and marijuana prevalent in Sweden, Christina devoted her time to clarifying the differences between these closely related plants. Drawing analogies to lemons and oranges, she illustrated how they might be similar but remain distinct in appearance, taste, and usage, thus helping people grasp the nuances.
Recognizing the immense interest in hemp and CBD, Christina founded a Facebook group titled “Hemp Oil for Balance in Your Body,” swiftly becoming one of the most popular groups in Sweden. “I have a goal that I should do one thing every day about hemp,” says Christina. With over 3,500 members, individuals congregated to discuss and share the myriad benefits of hemp. Christina’s personal success with the Liv Labs products, including the ability to accompany her daughter on runs alongside her miniature horses, fueled her desire to share the products, create a positive impact, and generating an additional income stream.
Word of Christina’s remarkable journey spread like wildfire, leading to over 300 personal customers and a rapidly expanding membership base throughout Sweden, Denmark, and Finland. Within the Facebook group, she organized live events featuring esteemed nutritionists and CBD experts, including Dr. O’Connor, the Chief Medical Officer of Liv Labs. Engaging with members and nurturing a supportive community became her daily mission, empowering others with knowledge about CBD and its potential to enhance well-being. Her secret to success? She is not shy about talking about the products at every opportunity. “The delivery man who gave me all the Liv Labs boxes asked, what is it that you are ordering?” she recalls, “Of course I told him and he’s my customer now.”
When asked about her approach to expanding her business, Christina explained her simple yet effective method. Whenever she met someone new and the topic of her work arose, she would briefly introduce the company and its life-changing products. She would then extend an invitation to join the Facebook group, allowing individuals to immerse themselves in the wealth of knowledge and firsthand experiences shared within the community.
Over time, those who joined the group were inevitably captivated by the stories and testimonials they encountered. Intrigued, they reached out to Christina, expressing their desire to try the products for themselves. At this point, Christina would effortlessly guide them through the process, sharing a link that redirected them to the company’s website. With a few clicks, the order was placed, payments were processed securely by the company, and the products were swiftly shipped to their doorstep. Christina, in turn, was rewarded for her referral with a commission, making the entire process both seamless and lucrative.
Enthused by the simplicity and flexibility of her business, Christina relished the fact that she could manage it entirely from her phone or laptop. This allowed her to effortlessly balance her
newfound entrepreneurial ventures with her responsibilities at home, ensuring she could always be there for her family. “I love that I can be at home when my daughter’s coming from school. And that’s very important for me,” she says “I like that she can have friends over here because their parents always working.” This ability to combine her passion for helping others with the convenience of remote work brought her immeasurable joy.
As Christina’s influence continued to grow, she became a prominent figure in the hemp and CBD community in Sweden. Her unwavering commitment to spreading accurate information and debunking misconceptions surrounding cannabis, hemp, and marijuana fueled her desire to educate others. Through her Facebook group and live events, she dismantled the barriers of misinformation, encouraging people to understand the unique properties and uses of these plants.
Looking toward the future, Christina aspires to broaden her reach even further. She envisions expanding her network, not only geographically but also by diversifying the range of experts she collaborates with. By creating a platform for individuals to share their knowledge and expertise, she aims to empower her community with the most up-to-date information and the highest-quality CBD products available.
As she continues to change lives and make a positive impact, Christina remains grateful for the journey she embarked upon. CBD oil not only restored her mobility and enriched her bond with her daughter but also provided her with a rewarding business venture that allows her to inspire others while remaining present for her cherished family. For Christina Almén, finding balance in her own life has become a mission she is dedicated to sharing with the world. Says Christina, “I want to help people because this has helped me so much. I love to help people feeling better, and now I just want to help them have a better economy also.”
